Newcastle United may have to make a difficult decision that could upset many fans as they look to resolve the ongoing St James’ Park development issue. With potential updates expected this spring, the club is facing critical decisions ahead of significant changes to their iconic stadium.
However, finding a solution that satisfies everyone will be challenging, according to football business expert Dave Powell. On the Everything is Black and White podcast, Powell discussed the complexities and demands of redeveloping or rebuilding Newcastle’s stadium.
“Everton, for example, will benefit in the coming years from their Bramley-Moore dock development. After years of struggle, Goodison Park was no longer suitable for a modern football club. St James’ Park, though iconic, is a massive venue,” Powell said.
He continued, “I love St James’ Park because of its location in the city center—it’s the best-located major football stadium in the UK. But that very charm can also limit its ability to grow.”
Powell pointed to other examples, such as Manchester United’s regeneration plans around Old Trafford, which include the necessary land for development. “For Newcastle, whether they choose to redevelop or stay in the current location, there needs to be available land for expansion,” he said.
He also suggested that Newcastle should consider turning their stadium into a multi-purpose venue. “Look at Tottenham’s stadium with its F1 karting experience, retractable pitch, and NFL accommodations. Why can’t Newcastle aim to host similar events, like American sports or major concerts and boxing? This would provide alternative revenue streams.”
In today’s Premier League, clubs are increasingly looking for ways to generate income beyond matchdays. With financial penalties for breaching rules, as Newcastle themselves know all too well, a state-of-the-art stadium can be key to staying compliant.
However, Powell acknowledged the concerns some fans might have about the changing face of football. “I understand the attachment to the old ways. I’m a Chester fan, and I still stand on the terraces. I get why fans at Newcastle, especially those from the city, might feel a strong connection to St James’ Park. It’s part of their identity,” he said.
Powell recognized the difficulty in convincing fans to accept a new stadium but emphasized the need for the club to maximize its current space. “Redeveloping might be challenging due to the built-up nature of the area, but the city-center location could be a unique selling point,” he said. “Building an out-of-town stadium could be costly and impersonal. The real value might be in making St James’ Park even better where it is.”
For the Saudi Arabian Public Investment Fund (PIF), there’s still much to be done. Powell concluded, “They need to raise matchday and commercial revenue, and that will require a smart development plan. Like Chelsea and Tottenham, Newcastle must find a cost-effective solution that allows them to compete financially while maintaining their identity.”
Newcastle United have no choice with unpopular St James’ Park decision as FFP nightmare laid bare
