Sunderland AFC has secured its place in the Premier League for the upcoming season, following a triumphant play-off campaign. David Bruce, the club’s Chief Business Officer, has expressed his pride and excitement for the future, stating that the club has “a lot more” in store for its fans. Bruce, who has overseen a busy first year in his role, praised the dedication and hard work of the club’s staff, highlighting their commitment to delivering exceptional experiences for fans.
The club’s “Til the End” marketing campaign, which proved remarkably prophetic with Sunderland scoring late goals in each play-off game, was a testament to the team’s innovative approach. This campaign not only showcased the team’s resilience but also demonstrated the club’s ability to think outside the box and engage with its fanbase in meaningful ways.
With promotion to the Premier League, Sunderland will undergo significant changes, including further development of the Stadium of Light and infrastructure upgrades. These changes are crucial in ensuring that the club’s facilities match the high standards expected of Premier League teams. The club is also transitioning to a new ticketing partner, SeatGeek, which will replace Ticketmaster later this summer.
In a heartfelt message on LinkedIn, Bruce expressed his gratitude to fans and staff for their unwavering support. He emphasized the club’s commitment to delivering exceptional experiences and pledged to continue striving for excellence. “Sunderland fans, we know what your support means, and we do not take it lightly,” Bruce wrote. “We won’t get it all right, but we strive to do right by you every single day. We are Premier League.”
This commitment to excellence is not just a promise but a guiding principle for the club as it navigates the challenges and opportunities of the Premier League. With a strong foundation in place, Sunderland is well-positioned to make a lasting impact on the league. As the club looks to the future, fans can expect more innovative initiatives and a continued focus on delivering exceptional experiences.
As Sunderland embarks on its Premier League journey, the excitement and anticipation are palpable. With its sights set on success, the club is poised to make its mark on the biggest stage in English football. The journey ahead will undoubtedly be filled with challenges, but with a dedicated team and passionate fanbase, Sunderland is ready to take on the Premier League and make its presence known.
